You searched for: "*"

The results has been filter on Authors containing Julie Bevan.
ANA has found 1 results for you, in 142 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Measuring the true value of brands

This paper aims to support the proposition that the key to understanding a brand's equity or value lies in examining its ability to retain profitable committed customers while attracting similarly profitable non-customers. This proposition is...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Julie Bevan, Trevor Richards
September 1, 1998
×

Citation

Bevan and Richards (1998a, September 01). Measuring the true value of brands . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-true-value-of-brands-